Around seven years ago, I started addicted2salsa as a way to share salsa dance lessons to help anyone learn to dance salsa where salsa lessons, instructors or clubs may not have been available. This was the case for me going to college in Ames, Iowa, USA. This was a time before YouTube and Facebookbecame known. A time before people learned what the term 'podcast' meant. An even longer time beforemobile phoneswould let you access content from anywhere in the world. The world has dramatically changed in the last seven years. What once started as a small hobby in my spare time, has grown to one of the largest salsa lifestyle brands in the world; while still only being run by two individuals.